Retail Store - GORMAN
Location: 449 Oxford Street, Paddington, NSW
Background:
Refurbishment of vacant retail store for relocation of existing Paddington Gorman retail flagship store.
Client brief:
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Retain existing brand identity
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A bespoke and dynamic mid-floor display fixture
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Consider sustainable material and fittings
- A unique interior design to enhance Gorman's shop experience
Program used:
SketchUp
3dsMax - VRay
Photoshop
Concept:
The retail environment is encapsulated by Gorman's philosophy "thoroughly modern and inspired by the everyday", combining a liberal use of recycled messmate timber incorporates with black metal, steel and concrete to produce a space that is at once striking in its visual identity, which is associates with Gorman's ethos for environmental friendly design.
The space is inviting and accessible, with a bespoke freestanding mid-century mid-floor display fixture incorporates with Tom Dixon Melt Pendant to creates a contemporary mix vintage aesthetic.
The custom-made merchandising wall display was created using OSB board, using a honeycomb and rectangular shelving system to enhance bold characteristic of Gorman brand.
The strongest feature of the store provides a rich and varied experience for customer, the interior feels spatial and establish a pleasurable environment for both staffs and customers.