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Retail Store - GORMAN

Location: 449 Oxford Street, Paddington, NSW

Background: 

Refurbishment of vacant retail store for relocation of existing Paddington Gorman retail flagship store.

Client brief: 

  • Retain existing brand identity 

  • A bespoke and dynamic mid-floor display fixture 

  • Consider sustainable material and fittings

  • A unique interior design to enhance Gorman's shop experience

 

Program used:

SketchUp

3dsMax - VRay

Photoshop

 

Concept: 

The retail environment is encapsulated by Gorman's philosophy "thoroughly modern and inspired by the everyday", combining a liberal use of recycled messmate timber incorporates with black metal, steel and concrete to produce a space that is at once striking in its visual identity, which is associates with Gorman's ethos for environmental friendly design.

 

The space is inviting and accessible, with a bespoke freestanding mid-century mid-floor display fixture incorporates with Tom Dixon Melt Pendant to creates a contemporary mix vintage aesthetic.

The custom-made merchandising wall display was created using OSB board, using a honeycomb and rectangular shelving system to enhance bold characteristic of Gorman brand.

 

The strongest feature of the store provides a rich and varied experience for customer, the interior feels spatial and establish a pleasurable environment for both staffs and customers.

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